Search This Site Custom Search This 8-step marketing plan outline will help you put together a plan to launch a new product or service or will help you if you are starting a small business or running your own business. Examples used in this sample marketing plan below are to illustrate the content only; for example, in some industries the marketing plan example for an opportunity might be a threat; etc. Thoroughly understand your own environment before you start to write the marketing plan.
Twitter Use this marketing plan example to generate sales for your small business. This document is a sample marketing plan template that will help you create your own strategy quickly. It contains text, charts and graphs to help you model your own plan.
You can also download this marketing plan example in Microsoft Word format to edit it and create your own marketing plan. Download Now Use a spreadsheet to create financial and sales charts to embed in this marketing plan template.
This marketing plan example illustrates our market segments. It also discusses the strategies we are employing to get customers and create a solid revenue stream.
We are not just any mobile game developer. Our unique focus on creating games with a new twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games.
This fills a real need for traditional gamers. It also expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use.
We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.
These consulting assignments will come from advertising sponsorship relationships. We will market to companies who are interested in embedding their brand and offers inside our games.
In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream. We do this by providing them with timely interactive games that they can access on their mobile devices.
We make games that are easy to play and have some connection with current pop culture news. As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly. We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share.
As we gain traction in the marketplace, word of mouth will lift our game downloads significantly. Land 4 custom consulting game development projects within 12 months.
Customers are typically single and male and own or have access to a home computer, PC or Mac. They have a wide range of disposable income. Some are teenagers living at home.
Others are college students or those who have joined the workforce in the last 5 years.
Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization. They are looking for creative promotional methods for their products and services.
In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences. Mobile Game Users There are two types of customers that define the demographics of mobile gamers: For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults.
The primary difference between the two demographic segments is who provides the money for game purchases.In recent years, libraries of all types have found it necessary to compete for both money and clients as major changes have occurred.
Corporate librarians have realized that they must show management why they are useful and how they contribute to the bottom line. Page | 2 WHY CONDUCT MARKET RESEARCH?
Successful businesses have extensive knowledge about their customers and their competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and the development of a marketing plan. Get a professional marketing plan outline and free example outline downloads.
This Small Business Plan Sample will help you write your business plan in the correct manner. You will get to see what a business plan really looks like.
And also see how it can help you. Marketing Research. Managers need information in order to introduce products and services that create value in the mind of the customer.
But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. A marketing research plan always needs to be part of your overall business plan..
For example, without a good marketing research process it will be difficult for you to know how your customers feel about your service and your products (until it's too late and they stop buying).